Airlines 2.0: a hands on workshop on building & sustaining a strong brand in a Web 2.0 environment

Delivered by Shashank Nigam, Founder & CEO, SimpliFlying

Lots of airline executives have been hearing of interesting ideas of how to use Web 2.0 for their airlines, but few have an experience in using the tools themselves. And the key with Web 2.0 is that, unless you're a practitioner, it is difficult to lead a strategy for that. It's just like watching a cooking show - you can't tell the taste no matter how many times you re-play the recipe, unless you taste it yourself.
 
This half-a-day, hands-on workshop, led by Shashank Nigam, is your timely and unparalleled opportunity to keep abreast of the latest Web 2.0 trends impacting commercial and marketing strategies within the airline industry and learn, through group discussions and interactive exercises, how to “walk the talk” by the time you get back to your office!

You'll leave with the hands-on knowledge of Web 2.0, enough to roll out a strategy for your airline within three weeks of the workshop, and train up a team to manage the efforts.

If there is one investment you need to make to prepare yourself for 2010, it's got to be this workshop!